After George Cicci was diagnosed with ADHD late in life, he set out to change the misconceptions surrounding individuals diagnosed with this disorder. He argues that ADHD patients should use their “superpower” to benefit at work and everyday life. George Cicci saw his late-in life ADHD diagnosis as a way to answer his questions about his behavior and problems, as well as a chance to “restart” his life and make up lost time. He was diagnosed thirteen years ago and has been obsessed with “The Superpower”, which he calls it. He also teaches others how to hack it. As Impakt Media’s Chief Marketing Officer, he is currently using this superpower to work with brands such as NBC Sports, Lucas Oil Pro Motocross, and Major League Baseball affiliates. He is also finishing his book, “ADHD Life Hacker” and launching an online course on productivity for people with ADHD. This talk was delivered at a TEDx event that used the TED conference format, but was organized locally. Find out more at x
